example of a business plan for a fast food restaurant

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Example of a business plan for a fast food restaurant essay about hobbies cooking

Example of a business plan for a fast food restaurant

Today the contemporary food outlet must maintain its appeal within an increasingly health-conscious market. The economic environment for the successful outlet will take into account the factors and conditions that influence the ability of its target market to afford its product. Consumers today, particularly in business-centric cites, have a relatively high disposable income.

Nudlez will be priced competitively with existing alternatives and will strive to attract market share through product differentiation. It is our vision that Nudlez will expand predominantly through franchising domestically and then to appropriate international markets. It will diversify through catering and product placement in supermarkets.

The possibility of trade acquisition or merger also exists. Given that the United States is positioned 1st in the top 10 global markets for weekly fast food consumption, the marketing strategy is based on penetrating the market rapidly.

The network is supported by an integrated total quality management system ensuring consistency, which will be leveraged in the marketing strategy. Capital outlay for franchisees will be low with owners earning more dollars per hour worked than other franchise options.

The marketing objective of Nudlez is to position itself so that consumers of fast food are confident they are purchasing and consuming a healthy and fresh product, enhanced by the overall delivery experience. The marketing objectives are to:. Raw product has been sourced from selected Seattle suppliers.

It is a competitive quality market, with room for a number of suppliers to diversify risk. This will be overseen by our master-chef teams, adhering to strict health regulations. All ordering, stocking and quality controls will be managed on an in-house computer based system enabling usage patterns to be monitored maintaining ordering efficiency and minimizing wastage.

Essentially providing completely removable internal sectioning to the refrigerators to hold the different meals available, it is spring-loaded so that when one meal is removed, the next meal raises to the top for easy access. It is Nudlez objective to be acquired by another fast food company within five years by posting large revenues and a substantial EBITDA. Additionally, merger options, as well as an IPO may be considered at that time. He will report to the founders and investors, which will make up the board.

With over 80 years of sector diverse, international strategic and operational combined experience, professionally qualified and with energetic personalities critical to ensuring the Nudlez values, the owners and the management provide the skills to deliver:. Bill is a Seattle boy, born and bred, with an intimate knowledge of the cultural and niche diversities of Seattle.

From there he traveled overseas working in such places as the UK, Bosnia during the war , Romania and Holland. The bulk of his experience in these eight years centered on strategic management of start-up ventures. Bill returned to Seattle in 20XX to utilize this broad strategic experience on home soil, initially focusing on the property sector.

Bill has known Dan for over 20 years and quickly assessed the potential of his Nudlez idea, convincing Dan that rapid expansion was key to securing the market niche. After a successful career in advertising culminating in the establishment of his own Seattle based agency, Dan entered the hospitality industry.

His first venture, Pad Real Thai, a Thai restaurant and takeaway situated on bustling Pine Street, was an instant hit. Dan sold the Pad enterprise in 20XX to pursue business interests in Thailand. Dan has a degree in Science from the University of Washington. Nudlez will run a lean operation with an emphasis on sales and food production. In years two and three the sales staff will grow from 20 to people, and the production staff will grow from 12 to people. Administration will grow as needed.

The funds will be used primarily for the completion of one central and five suburban meal production facilities. The end of year-3 is good point for possible investor exit, as decisions on product expansion into supermarkets will be made at this time. Funds will be used to initially finish development of the NVU and to establish fit out central premises in Seattle, including IT infrastructure.

Nudlez will be profitable by the end of its first fiscal year, as shown in the attached financial statements. The business will grow dramatically in years two and three. A break even analysis, assuming zero catering and acquisition stores, reveals less than meals per NVU and per store need to be sold per trading day to achieve break even. See this business proposal for implementing a web based timesheet training program. Produce music, entertainment and performances with your own company.

Use this entertainment business plan example to start your production company. Sell the hottest trends and fashions with your own retail clothing store or fashion boutique. Use this free clothing line business plan to get your business started. Try Morebusiness. Fast Food Restaurant Business Plan. Start your very own fast food franchise with a little help from this sample business plan. See how you can craft a solid plan of your own.

Table of Contents. Today's Free Templates. Entertainment Business Plan Example Produce music, entertainment and performances with your own company. Retail Clothing Line Business Plan Sell the hottest trends and fashions with your own retail clothing store or fashion boutique. Affiliate Disclosure. This post may contain affiliate links to help us pay for running the website.

See our affiliate disclosure for details. Free Marketing Plan. Download our free marketing plan example to create a detailed plan for your business. Includes sample text, charts and tables. Related Articles. Get More Online Reviews. Learn More. Marketing Tools. Popular Downloads. Free Guides. Well behaved with our customer 4. Excellent value We believe that these things will be satisfied our customers which they are expecting from our products. Paper and plastic on the go consumption and hygiene and healthy food for all sort of customers.

Augmented product We will offer more than fast food to our customers. Because, our target customers are mainly university and school going students. On the other hand Hangout name is easy to pronounce among to the student and they are well known about this word, so this name can be recognized among them. Hangout is a distinctive brand name in Bashundhara area as well as Dhaka city Our brand name easily translate in every area in the world, people all over the word though our market target is not worldwide but many foreigner comes to study in NSU, IUB for graduation and Undergraduation, among them Hangout can be easily famous.

P a g e 10 Brand Sponsorship We are fast food manufacturer in Bashundhara area. So our brand sponsorship is manufacturer brand. We have own brand name which is Hangout fast and delicious. We are manufacturing all types of fast food in our restaurant through our special and qualify cook those are previously worked in renowned fast food restaurant in Bangladesh. Managing brands As a new fast food brand in Bangladesh we just start our business and trying to create brand loyalty among our targeted customer.

But we will manage our brand name Hangout through Advertizing when will be one of the leading fast food brand in the local market. We will ask our customer for their experience when they eat our food and ask them if we have any mistake when we serve the food items. If we will satisfy our targeted customer they will be our loyal customer and finally they will share their experience to others about our better service.

The danger of using low price as a marketing tool is that the customer may feel that quality is being compromised. Hang out is a manufacturing fast food restaurant. So we decided setting price based on the costs of producing, distributing and selling the product a fair rate that a customer can satisfy. To run this business in future perfectly we should set price based on cost.

P a g e 11 Our fixed costs are- 1. Rent 2. Employees salaries 3. Restaurant operator license 4. Utilities 5. Food manufacturing equipment Variable cost- 1. Raw food 2. Salaries for extra staff during special event 3. Packaging cost Besides cost based pricing we set our food price based on competitive price. Hangout keep low price on all foods to compete with other local fast food restaurant.

External factor that affects the pricing Our external pricing consideration include the nature of the market, demand and environment factors such as the- 1. Economic condition 2. Government actions 3. The market and demand Economic condition At the time of setting price we consider our local inflation rate, interest rate, racy and recession condition of business.

Our selected area is comfortable for this type of condition. In Bashundhara area people have high economic condition. P a g e 12 Government actions: Government actions affect our price setting. Sometimes government set the Raw materials, as results we need to buy that raw food from the farmers sets by government.

Political unrest also affect our price. Therefore we have to buy that product at a high rate. The market and demand: In Bashundhara road there are some fast food outlets and there is also a Pizza Hut. There are many local fast food restaurants.

So, the market is Monopolistic. We set our price very sensitively based on market competitor. Internal factor Our internal factors that affects our pricing- Organization: As a new and small food outlet, Owner of the Hangout decides what will be the food price because this restaurant is local based and area is not so large.

Marketing strategy:As new competitor in a local market we are trying to attract new customer so we decided to low price and keep other promotional offer rather than other local fast food restaurant but not at all product. Image of the firm: Most of the time price setting depends on the organizational image. Product life cycle: During the introductory level we charge low price for attracting customer.

P a g e 13 Marketing channel: Place describes the channels Hangout uses to position its products in the marketplace. As a business-to- consumer company, Hangout sells directly to its consumers. Manufacturer Direct market channel Consumers Customer Manufacturer Raw materials suppliers Our Supply chain As we know that Hangout is a local fast food restaurant so we want sell our product directly to our customer through our own Hangout outlet.

Chicken from Saad chicken house, Bread from Rifat bread. Retail Outlet decision Our targeted customer is young generation so we decided that our food outlet will be based on Organizational approach Chain store and based on amount of service.

When customer will order their food our waiter will serve those items effectively. As our outlet name is Hangout so Customer can sit here and can enjoy food with their friend. Transportation We are serving our food only Bashundhara area. Inventory management Inventory management affects customer satisfaction. We are always maintaining food items based on customer needs.

We did not make too many or too little food in a day. We make food based on customer demand and serve immediately when needed. Promotion Target Audience We have targeted our audiences on the basis of our location. Bashundhara is both a residential and educational area, our target audience is the young generation, the students of schools and universities. For example through distributing Leaflets. So that others may refer us. Media Our communication media is a bit of both personal and non-personal.

So, we can grab Opinion Leaders to spread the knowledge about our restaurant and attract people to be interested in it. So that, we can avoid promotion wars and represent industry standards. So, our promotion mix strategy is not very costly. We also intend to give small samples of products. All these sales promotions will remain only for a certain period. Conclusion Hangout fast and delicious is not so big fast food restaurant as in the local market.

We are new in Bangladesh so we have only one branch because of shortage of capital. We believe we can give better service to the customer that they can satisfy. Our wish is our restaurant we be a leading healthy fast food restaurant by serving more delicious food and better service. If we success in this area we will open other branch in the side of Dhaka city.

CONTINUITY CHANGE OVER TIME ESSAY

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